"This book offers a new contemporary approach to media language which connects both with the key issues in modern social theory and with poststructuralist interest in intertextuality and genre mixing. It will be highly useful for media studies courses and adds a dimension to existing issues and theories in textual analysis."�Theo van Leeuwen, London College of Printing and Distributive Trades The study of media language is increasingly important both for media studies and for discourse analysis and sociolinguistics. Norman Fairclough applies to media language his "critical discourse analysis" framework which he developed in Language and Power and Discourse and Social Life. Drawing on examples from TV, radio, and the press, he focuses on changing practices of media discourse in relation to wider processes of social and cultural change. In particular he explores the tensions between public and private in the media and the tensions between information and entertainment.